Glasses on the run Newsletter #29

Hi,

I hope you are all well and, on this unusual Wednesday evening, I am glad to share another Glasses on the run newsletter. I hope you enjoy.

What was interesting in the business of running

Hoka recorded another great quarter for Deckers with sales growing 27%. Deckers overall direct-to-consumer sales grew 35% year on year.

Brooks Running has partnered with TrusTrace to provide visibility into its suply chain. All tier-one factories Brooks works with are already using the platform - those are the factories Brooks directly conducts business with. Tier-two and tier-three are also invited to join.

An interesting and wide-ranging interview with Saucony's new president Rob Griffiths. He talks about the core performance running market as well as Saucony's relatively new approach to the wider lifestyle market.

After spending months wondering what to do with its huge pile of unsold Yeezy shoes after severing ties with Kanye West, Adidas sold a first batch and it went better than expected. It apparently helped reduce its expected annual loss with 250 million euro. It is now about to sell a second batch.

Strava has released a couple of new features, allowing users to map their runs and to track their best efforts over time. And an interesting analysis of Strava data for Boston marathon runners.

Finally, a comparison of Apple Watch Ultra and Corox Vertix 2.

Thank you for reading,

Momchil