Glasses on the run

What Glasses On The Run does

Glasses On The Run collects real sales data directly from the point-of-sale systems running stores already use — the actual transaction, not a survey or an estimate of it. That data is anonymised and combined across at least ten stores in the same country before it's ever shown as a comparison, then turned into a real, verifiable read on how running stores are actually performing.

We're currently focused on the UK, with plans to expand across the European market over time.

Find your page

There are several different types of businesses and roles that Glasses On The Run creates value for. Find the one that's you, and we'll take it from there.

Run a running store?

See how your own sales compare with other stores, on your own terms — nothing about your store is shared unless you choose to share it, and your own dashboard updates automatically as you sell.

For Stores

Work at a running brand?

Whether you're in sales, design, or data and insights, there's a section built around what you specifically need — account-level patterns, product-level detail, or methodology you can check yourself.

For Brands

Looking at GOTR as an investor, or doing diligence on this market?

A Glasses On The Run dataset can help you size this market or check a thesis against real transaction data instead of another proxy — see where that stands today, and what's still ahead.

For Investors

Doing academic or institutional research?

Real transaction-level data, captured directly rather than self-reported, and a methodology built to hold up to scrutiny.

For Researchers